Hisense Drives Technology Industry to a New High, Jointly Releases Latest Industry Key Figures with GfK and Ipsos

QINGDAO, China, March 30, 2022 /PRNewswire/ — On March 29, Hisense unveiled the newest report jointly declared with GfK and Ipsos at the Hisense 2021 Branding Essential Figures Push Conference. The crucial figures confirmed that international buyer demand for house appliances hit a document large in 2021 underneath the influence of the epidemic, which led to a 13% YoY development in the property equipment market, even though Hisense’s home equipment income grew by extra than 30%. In addition, Hisense’s model consciousness ranked amid the major in many groups all over the world and strongly shown the worldwide engineering industry’s aggressive leadership place.

Norbert Herzog, Global Strategic Insights Head of GfK SE

Norbert Herzog, International Strategic Insights Head of GfK SE

Hisense Profits and Model Awareness is Top in World wide Market place

In accordance to GfK, in 2021, 16% of customers upgraded their house appliances, which led world wide property appliances sales to maximize by 13% and TVs sales up 6%, achieving record higher expansion premiums. In the meantime, Hisense’s market progress outside the house PRC exceeds 30%, with 8% sector share in the Television set industry. In addition, Norbert Herzog, World wide Strategic Insights Head of GfK SE, thinks premiumization has come to be a marketplace usage pattern.

In current years, Hisense has continued to target on quality industries and globalization approaches, productively offered competent products and outstanding companies to worldwide individuals, led Hisense to accomplish larger achievements in revenue and manufacturer recognition.

According to Ipsos research knowledge for 2019-2021, Hisense manufacturer fairness has grown 54% in three many years, and Hisense’s manufacturer recognition in 2B organizations such as clever town, transportation, and health care ranked between the best in the business. This means that Hisense’s world-wide brand recognition has gained incredible expansion whilst efficiently foremost to amplified income. In 2021, Hisense Television set gross sales in the United States, Mexico, and important Western European marketplaces these as the British isles, France, and Germany grew by far more than 30% YoY, and Hisense Laser Television profits in abroad marketplaces outdoors of PRC grew by 279% YoY.

Hisense Key Figures

Hisense Key Figures

Globalization and Establish High quality Engineering to Achieve Brand Good results

Hisense VP of Intercontinental Promoting Jerry Liu claimed: “Hisense’s commitment toward engineering has under no circumstances adjusted over the years we are regularly insisting on R&D to build high quality goods for world-wide consumers.” By way of ongoing initiatives in branding and high quality merchandise, Hisense expects its flagship product ULED Tv will attain premium revenue development of far more than 40% YoY Laser Tv set will grow doubled.

In phrases of small business structure, Hisense will build just about 100 quality flagship outlets globally much more R&D centers will be crafted in the United States and Japan, expanding investment in overall improvement to attain far better production, distribution and income layout

Hisense VP of International Marketing Jerry Liu

Hisense VP of Global Marketing Jerry Liu

In the potential, Hisense will continuously go after R&D in technologies to produce a premium solution and significant-end way of living to consumers, and become a dependable technology brand throughout the world.

Source Hisense