Lowe’s introduces loyalty program for home improvement professionals

Lowe’s Cos. is attempting to deepen its romantic relationship with buyers who do the job in the home improvement market. 

The dwelling improvement retail huge is launching a new loyalty supplying termed the Lowe’s MVPs Professional Benefits and Partnership Software. Lowe’s MVPs Professional Benefits, available Tuesday, Feb. 1 in decide on areas of the U.S. and nationwide on Monday, March 7, builds on Lowe’s present credit score choices for pros of 5% off just about every day on qualified purchases and % curiosity for 60 days for Lowe’s Enterprise Gain accounts.

Lowe’s MVPs Pro Rewards delivers new and present specialist loyalty associates advantages including:

  • Lowe’s e-gift cards earned when participating professionals devote in-keep and online on qualified buys.
  • Entry to business means designed to assistance specialists deal with again-of-property functions.
  • Unique provides for benefits on qualified paint purchases and totally free decide on treats or drinks at Lowe’s stores.
  • A probability to get prizes, together with Ford F-Collection trucks and custom-designed neighborhood promotion offers.
  • A streamlined mobile and on the net person working experience allowing industry experts to track and claim benefits, even when sending a crew member into the retailer.
  • Lowe’s also strategies to before long provide bonus points that can be made use of for extra benefits.

Lowe’s has been focusing on its expert consumer (Pro) foundation. In April 2021, the retailer rolled out an in-retail outlet buying experience created especially for them. Lowe’s mentioned its up to date Pro customer knowledge is made for pace and benefit, saving Execs time and income.

The firm observed the Professional customer stores at Lowe’s “significantly more” generally than typical shoppers. Also, the professional products market is additional than $400 billion and is expected to grow faster than the general U.S. residence enhancement market place in the coming several years. The up to date buying experience contains a broad array of new choices, commencing with a committed space, known as The Professional Zone, for seize-and-go goods that include things like popular professional goods, new products and price packs. The section is positioned at the professional entrance.  

In addition, Lowe’s has been deploying new technology to aid staff members increase their partnership with Professional customers. A tool introduced previous yr delivers insights that aids staff members engage with Execs “unlike ever in advance of and ultimately support them mature their companies,” the business said. 

These initiatives create on other initiatives by Lowe’s to enhance its Professional choices. In 2020, the retailer launched its Lowe’s For Pros Loyalty system, continued worker instruction to assistance with particular Pro requires, introduced new products and services these as Lowe’s resource rental, and redesigned the format of shops to greater serve Pro prospects.

“We’re deepening our partnership with Pro prospects mainly because when they thrive, we succeed,” said Tony Hurst, senior VP professional, products and services and intercontinental. “Lowe’s MVPs Professional Benefits is a different huge step in Lowe’s continued Overall Property technique when it arrives to the crucial Pro client. We are dedicated to a real business enterprise partnership state of mind to assist Execs as they develop their corporations and their futures.”

Based in Mooresville, N.C., Lowe’s and its associated enterprises operate or service additional than 2,200 house improvement and hardware stores.