Charlotte FC Signs Lowe’s as Official Home Improvement Retail Partner

The offer will help even more engage supporters in celebrating their individual MLS Club by way of the manufacturing and exhibit of matchday choreography 

CLTFC inaugural tifo will debut at the initial-at any time MLS match at Lender of The usa Stadium on March 5 

CHARLOTTE, N.C. – (March 4, 2022) Charlotte FC declared that Lowe’s Corporations, Inc., headquartered in Mooresville, N.C., is now the Official House Improvement Retail Associate of the Club.  

The partnership includes essential activities such as supporting the conception and construction of tifos – a colorful, vivid artwork made by supporters for choreographed visible displays at the stadium. At the close of the season, admirers will have the option to vote for the finest tifo of CLTFC’s inaugural campaign as a result of the Supporter Preferred system.   

Additionally, the arrangement contains participant appearances and devoted community engagements including volunteer prospects for fans.  

“We are very pleased to have Lowe’s be a part of as an Official Charlotte FC Partner in the home enhancement retail category,” said Chief Lover Officer Shawn McIntosh. “This partnership represents an incredible prospect to connect closer with our passionate fans by supporting the generation of tifos, a elementary part of soccer tradition. This artwork will symbolize our vivid Charlotte community and will go down in history as CLTFC debuts in the Club’s inaugural MLS year.”  

 “Charlotte is a excellent area to stay, perform and do enterprise and we’re thrilled about getting ready to lover with city’s first skilled soccer crew,” mentioned Marvin Ellison, Lowe’s Chairman and CEO. “As an lively corporation within just our hometown, we search ahead to connecting with lovers by way of the improvement and unveil of the tifo, player appearances and neighborhood engagements that benefit our town and region.” 

Tifo is an Italian expression derived from the phrase tifosi that refers to a choreography displayed by soccer supporters in the stadium to aid their group on matchday. As portion of the partnership with Lowe’s, a unique electronic material collection all around the creation of the tifo will be released in preparing for the Enthusiast Favorite sweepstakes. 

On Saturday, March 5, the Club’s supporters will established the phase at the inaugural match at Lender of The us Stadium with the unveiling of the to start with tifo ahead of what is anticipated to be the biggest MLS group at any time of over 74,000 fans. The massive, colorful banner honors the city’s history, supporters, and soccer society.  

A variety of supporters’ teams collaborated on the artwork that will be unveiled at the match towards LA Galaxy at 7:30 p.m. Led by a tifo committee of supporters, the task began in January 2022. Members of this group executed the structure, sewing, drawing, and portray of the choreographed exhibit, investing in excess of 300 hours on this project. The central piece is 40×60 feet and each individual of the side banners is 10×60 toes. As component of this partnership, Lowe’s supporting fans by furnishing all of the constructing supplies, paint, and paint supplies to produce the tifos.